The Butter (Up) Truth

Essentique’s fabulous hair butter, Butter Up, is a heavenly product. Made with Passion Fruit Seed Oil, Cupuaçu, Macadamia Nut Butter, and Guava, this styling/hair care treatment nourishes your hair while softening and shining. Although it is an ideal product for curls, it works great with all hair types and styles! All the ingredients work together to promote soft, moisturized, and shiny locks. Not only that, Butter Up helps tame the frizziness found in dry, damaged hair. 

Passion Fruit Seed Oil, also known as Maracuja Oil, is widely appreciated for its benefits to the hair, skin, and nails. It is extracted from the seeds or flowers of the passion fruit plant, and Amazonian women harvest these passion fruit in the Amazon. Packed with Linoleic acid, this ingredient stimulates hair growth, maintains a healthy scalp conditions, and will control water loss in your hair. When applied to the scalp and hair, Maracuja Oil treats dry or damaged hair. Because of its anti-itch properties, it also relieves the discomfort of dandruff and other scalp conditions, and overall leaves your hair hydrated and healthy.

Also used is Cupuaçu, a rare butter that is harvested from the seeds of the Cupuaçu tree. Due to its high fatty acid content, this butter softens hair, nourishes the scalp, and retains moisture. As a highly moisturising emollient butter, it absorbs water, making it an ideal butter for sealing in moisture in hair especially beneficial for dry, brittle hair. The vitamins, minerals and fatty acids in the butter feed the scalp and hair follicles which promotes the growth of healthy hair. This butter is packed with Vitamin E, which provides a barrier against harsh UV rays, further protecting the hair. 

Another key ingredient in this product if Macadamia Nut Butter, which is nutritive, reconstructive, and hydrating. Squalene is a naturally occurring antioxidant in Macadamia oil that helps to prevent the loss of moisture. The naturally occuring fatty acids help to add shine, strengthen, and nourish the hair follicles, which in turn fight off hair loss and brittle strands. Macadamia oil is great for calming the hair of frizz, tangles, and dullness. This lightweight, non-greasy nutty oil adds shine and vitality to your strands while coating your ends and keeping your scalp moisturized.

Lastly is the wonderful superfruit: Guava. High in vitamins and nutrients, this fruit provides the hair with incredible conditioning benefits. Guava is a powerhouse of nutrients including Vitamin A, potassium, copper, manganese, fiber, flavonoids and other phytochemicals. Thus, it is beneficial for healthy hair growth and maintenance. Guava is one of those fruits that may promote healthy hair growth. It also helps in combating hair loss problems.

By Mary Racz

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